George Carlin's "Soft Language"
Soft language is a phrase coined by American comedian George Carlin to describe euphemistic expressions that "conceal reality" and "take the life out of life."
"Americans have trouble facing the truth," Carlin said. "So they invent a kind of a soft language to protect themselves from it" (Parental Advisory, 1990).
See Examples and Observations below. Also see:
George Carlin's Essential Drivel
Bureaucratese and Business Jargon
A Dictionary of Phony Phrases
Fifty Reasons You'll Never Be Told, "You're Fired"
Language at -ese: Academese, Legalese, and Other Species of Gobbledygook
Never Say "Die": Euphemisms for Death
Under the Flapdoodle Tree: Doublespeak, Soft Language, and Gobbledygook
What Are Weasel Words?