Idioms are figurative devices used to convey something literal in a more ornate way. They can add subtle meanings in both good and bad expressions. Idioms are two or more words used to describe a clearer sense of coherence. As always cultural differences do apply. Metaphorically, the quality of the idiom is a matter of degree. Idioms are shorter ways of expressing a complicated idea and they bring clear mental images to the mind. Idiom use in quality news reporting is limited but are common in advertisements and promotional materials. Tabloid press magazines and bombastic alternative news outlets use idioms constantly.
Alliteration is a great technique to add style in speech. It occurs when words are strung together using the same consonant sound close together. They can be can quite fancy and interesting because it requires more emphasis on the sounds produced. They add a musical and poetic essence to phrasing and they're rhythmic in nature. Making them easy to learn because it creates a flow in the sentence structure.
Alliteration is used extensively in the marketing industry because they make the brand names pop with clarity and are easy to remember. It's best to use them sparely as they tend to get monotonous. Stringing 2 words together in this way can strengthen an idea for some short sharp shocks.
When it's really well done they really add some kick....
Here's some more devices that offer rhythm and melodic meter to text and speech:
Epizeuxis or diacope
These are words or phrases that are repeated in a rapid succession within the same sentence to emphasize a point or idea.
The purpose of epizeuxis is to create greater emotion to the listener or reader. Jabbing the air with emphasis, it motivates and inspires a memorable focus on thoughts and ideas through deep sentiment.
Because of its repetive nature it also inspires memorization of ideas on a sub-conscious level. These devices are used as artistic effects in lyrics, prose and poetry. How many songs have you heard that use these techniques? Have you ever considered the ideas presented in the lyrics of your favorite songs?
There are two other terms that use the same technique.
One is an Epistrophe.
These are repetitive words or phrases at the end of sentences that call attention to a point of interest.
The opposite of this effect brings us to the second term.
Anaphora - basically the same definition as Epistrophe except they come at the beginning of sentences.
Playing with morphemes for their sound effects can be either harsh sounding or sweet. Using words and phrases with soothing sounds can create a pleasing effect to the listener. Let's look at the use of sounds in language.
One example is Euphony: This uses pleasing vowels and nasal consonants to create harmony. Using it combined with Alliteration creates a wider range of melodic effects. Poetry and prose are good mediums to uses these devices in. The use of long vowels builds on the melody. Pleasing pronunciations produce poetic harmony. They sooth the speech and carry the language forward with effective commentary.
Cacophony, on the other hand, is harsh and explosive in its delivery. Words that hiss, crack, and screech using heavy consonants bend the ear with unpleasant discord. Its use is usually for descriptions of unpleasant situations.
Rhetoric is really effective when it's heard on the podium. All the mannerisms, inflections, and tonal structures add to its power to convince the crowd.
This site looks interesting for spoken examples of some of the greatest American rhetoric ever uttered...
Figures, definitions, and illustrations of rhetorical figures in sound
The sounds of speech have many repetitions of consonants. The fickle pitter patter of short, sharp shocks within a phrase can really kick up an impact. This is defined as CONSONANCE. Assonance occurs when the same vowel sounds are repeated close together.
Common sounding consonants can be anywhere in the word when used in a rhyming scheme, not just at the end of words. Consonance contrasts alliteration as it repeats only consonant sounds. It works best in poetic writing although it can be found in prose. Tweets, headlines, and copywrite are good places to insert consonance because it helps to make a phrase pop. It has a lyrical quality that can turn a stiff expression into a crackling head grabber. Good because it tends to underscore the emotions where words cannot. Making it appealing to the listener with its rhyming effect.
DISSONANCE is using harsh sounding words deliberately to create an inharmonious effect. Dissonance is heard everywhere in the day of a life: The revvv of an engine traveling down the street, the sounds of children screaming in the distance, even a jet blowing off trails in the air from above. All these contribute to the everyday dissonance we all hear and have become normalized too.
In music it creates tension that can only be resolved by using a consonant root. It adds interest and purposefully seeks to generate discomfort and shock. Creating awkward sounds makes it uncomfortable to the listener. Needing a consonant to resolve any issues.
This section contains a compendium of 200+ brief audio and video clips illustrating 40 different figures of speech.
Most of these figures were constructed, identified, and classified by Greek and Roman teachers of rhetoric in the Classical period.
For each rhetorical device, definitions and examples (text, audio, video) are provided. Audio and video examples are taken from public speeches and sermons, movies, songs, lectures, oral interpretations of literature, and other media events.
Some artifacts have been edited further to make the devices easier to detect. In the interest of diversity, a range of voices and perspectives is included.
Showing an argument as absurd by how ridiculous the logical consequences are is called Reductio ad Absurdum. It breaks down ideas into a satirical sense of ridiculous display. They differ from an appeal to ridicule in that they include a logical explanation for the absurdity. An appeal to ridicule does not include an argument to display a satirical scene.
Reductio ad Absurdum is used to pick out the flaws within an opposing argument. If done correctly they expose foolish behavior from original assumptions. They are often used as triggering mechanisms because they tend to draw out an emotional response.