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Facebook able to target vulnerable teens for ads

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#1 status - Christine

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Posted 23 July 2017 - 01:01 PM

A Leaked document reveals Facebook knows when teens feel 'useless,' but the company denies serving targeted ads based on emotions
 
The Australian (paywall) got its hands on a 23-page Facebook document, dated in 2017, marked as “Confidential: Internal Only,” and authored by two Australian Facebook executives, Andy Sinn and David Fernandez. While no screenshots were included, the report allegedly explained how Facebook could analyze posts, photos and interactions to help determine the emotional states of 6.4 million “high schoolers,” “tertiary” (college) students and “young Australians and New Zealanders ... in the workforce.”
 
Some of the snippets from the report include how Facebook can determine when young people are interested in “looking good and body confidence” or “working out and losing weight.” While that’s handy for targeting ads, Facebook’s algorithms can also determine in real time “moments when young people need a confidence boost.” According to the report, the document claims, “Monday-Thursday is about building confidence” and “anticipatory emotions;” the weekend is for broadcasting achievements” and “reflective emotions.”
 
The document also reportedly claims that by monitoring posts, Facebook can estimate when teenagers are feeling “worthless,” “useless,” “defeated,” “stupid,” “overwhelmed,” “insecure,” “stressed,” “anxious,” “nervous” or like “a failure.”
 
 
 

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#2 status - Guest

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Posted 28 July 2017 - 04:57 PM

Taking advantage of kids like that should be a crime.


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#3 status - WilburnWas

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Posted 09 August 2017 - 04:51 AM

You may notice your teenager using emoticons in or after text in Facebook to incorporate hints around the emotions shes feeling. Right-go through the shortcut to your facebook login website with your desktop, then choose "Properties" in the menu.


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#4 Feathers

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Posted 11 August 2017 - 12:13 PM

Here's a related thread:

 

Google wants to monitor your mental health
 

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#5 status - xiaojun

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Posted 11 October 2017 - 10:33 AM

They do it with spam


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