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Redefining Food Porn


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#1 status - Wylie Kenichi

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Posted 18 May 2018 - 02:48 PM

Redefining food porn, eating right and where to cheat in TO

Wait…Food Porn? You heard right. According to Elspeth Probin [1] food porn is a glamorized spectacular visual presentation of cooking or eating in advertisements, infomercials, cooking shows or other visual media. For the sake of this piece though, let’s also take it to mean those radio/internet/TV ads produced by clever wordsmiths that impose those glamorous images in our heads. I would be lying if I said the Big Mac ad I see every day on the billboard driving home or the superlatively described steak at Montana’s on AM 680 hasn’t swayed me to make a pit stop. But it doesn’t happen often. I am what my friends call a “nutrition nazi”. For most people, however, the images consume them. The picture of that perfect burger elicits the same response as what happened to Pavlov’s dogs upon hearing that bell. Might as well have been Taco Bell.

http://www.cultureto...to-cheat-in-to/

 

349998372e2e3080a8fce3047676f90e.jpg

Why does fast food look so much better in ads than in reality? We returned sad-looking food at McDonald's, Burger King, Wendy's and Jack in the Box to see if they actually could make their food look like it does in their own pictures!






 


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#2 status - Guest

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Posted 18 May 2018 - 04:09 PM

Fexting?


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#3 status - Juan Kenobi

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Posted 18 May 2018 - 04:13 PM

Fexting?

 

:smiley-laughing024:

 

Can you describe a turd using 20 adjectives and sell it in a tweet?

mcdonalds-funny-ad-002.jpg

 

:chicken-79:

 

:What3:

 

:chuckle:


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#4 status - Guest

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Posted 18 May 2018 - 04:19 PM

:smiley-laughing024:

 

Can you describe a turd using 20 adjectives and sell it in a tweet?

mcdonalds-funny-ad-002.jpg

 

:chicken-79:

 

:What3:

 

:chuckle:

 

 

:oven-hot-chicken-smiley-emotico

 

:Laughing-rolf:

 

Ya had to bring that up!

7.12

Damn. I spent seven dollars and twelve cents on a ten piece chicken nugget and a medium fry. SEVEN DOLLARS AND TWELVE CENTS! All caps with an exclamation mark included for free..

 

Oh well, buyer beware.

 

:Shrug:


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#5 status - Guest

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Posted 18 May 2018 - 04:26 PM

I was in there the other day and I noticed I couldn't really see the price tags at all. Just a bunch of descriptions of everything on the menu with lots juicy colors and shapely shots of sexy single items up front in your face. What ever happened to just a simple list of menu items with price tags. Advertising is really overblown and before you know it you're 20 bucks in the hole at golden arches for a couple of supersized snausages.


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#6 status - Wylie Kenichi

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Posted 18 May 2018 - 04:46 PM

Unintended consequences? Food ads automatically prime eating in children and adults

A really fascinating, and in several ways disturbing study recently crossed my desk.  “Priming Effects of Television Food Advertising on Eating Behavior”. It was published earlier this this year in Health Psychology.  Abstract and online access are available here.

The study shows in undeniable terms that advertising is a powerful real-world prime for both children and adults.  But if the purpose of advertising is to increase favorability toward and/or consumption of the product advertised, then this study also shows an unexpected effect.

The advertising definitely primed eating, but the eating was not directed at the product advertised, or even at the category of the product advertised.  People just ate more of whatever was put in front of them.  So in a very real sense, the advertising failed in two critical ways:  it did not influence behavior in the intended direction (toward the product advertised) and it did influence behavior is a troubling, unintended direction, by stimulating indiscriminate eating in general, unrelated to the product being advertised.

Advertising for food and beverages communicates potentially powerful food consumption cues, including images of attractive models eating, snacking at nonmeal times, and positive emotions linked to food consumption …. We propose that the messages presented in TV food advertising similarly have the power to act as real-world primes and lead to corresponding eating behaviors. Given the types of foods and consumption benefits typically promoted in food advertising, what is primed is usually snacking on unhealthy foods and beverages ….

What was especially interesting from the point of view of TV advertising “theory” was the fact that the priming was indiscriminate.  Watching low-nutrition snack ads did not just stimulate low-nutrition snacking, it stimulated more healthy snacking as well.

The authors note that the study raises many intriguing questions that can be addressed in later research.  In particular, what are the specific mechanisms by which the priming effect is obtained?  They discuss two possible mechanisms, and acknowledge that they both may be operating in advertising:

A mimicry effect, in which eating behavior was instigated “directly upon perceiving the eating behavior of people in the ads and/or activating concepts associated with consumption.”

An implicit motivational effect, in which snack food advertising “may have primed a short-term hedonic enjoyment goal, whereas nutrition advertising primed a long-term goal of healthy eating.”

Understanding the underlying mechanisms at work is of course essential to fixing both problems revealed by this study.  First, that the advertising is having a negative, unintended effect, and second, that it is not having its intended effect.

http://intuitivecons...ren-and-adults/

 

ad-tactic7.jpg?x96784

 

Advertising Psychology

In this article, you'll learn 27 psychological tactics to improve any advertisement.

https://www.nickkole...ing-psychology/



 


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#7 status - SFX

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Posted 18 May 2018 - 05:10 PM

foodprawns.jpg


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#8 status - Guest

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Posted 18 May 2018 - 05:14 PM

A clear and concise blog on this subject:

Intuitive Consumer Blog

Random ruminations on neuromarketing science, application, and practices.

http://intuitiveconsumer.com/blog/
 


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#9 Feathers

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Posted 18 May 2018 - 05:19 PM

Priming?!

 

http://forum.chicken...e-media-circus/


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#10 status - Everybody loves Ramen

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Posted 18 May 2018 - 09:31 PM

f68b1dc5dd866de43c668a27d7e41006.jpg


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