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McDonald's say the brand is in a 'deep depression'

Economics McDonalds franchise corporate america

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#1 Ludikrus

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Posted 17 October 2015 - 11:50 AM

McDonald's franchisees believe the brand is in a "deep depression" and could be facing its "final days," according to a new survey.

"We are in the throes of a deep depression, and nothing is changing," one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. "Probably 30% of operators are insolvent."

Another wrote, "The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a fast casual like Five Guys or Chipotle. The system may be facing its final days."

More than a dozen franchisees expressed frustration with McDonald's management, saying CEO Steve Easterbrook's turnaround plan — which includes initiatives like all-day breakfast and a shift to digital ordering kiosks — is a distraction from McDonald's core issues, like food quality and customer service.

http://finance.yahoo...-160253843.html

 

<_<

 


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#2 status - Guest

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Posted 17 October 2015 - 12:44 PM

quote from the article:  "The system is very lost at the moment," one franchisee wrote. "Our menu boards are still bloated, and we are still trying to be too many things to too many people. ...Things are broken from the franchisee perspective."
 
:Laughing-rolf: ...bloated!  BLOATED!  That bloody clown has been bloating those Americans for years!
 

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#3 Ludikrus

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Posted 17 October 2015 - 12:48 PM

 

quote from the article:  "The system is very lost at the moment," one franchisee wrote. "Our menu boards are still bloated, and we are still trying to be too many things to too many people. ...Things are broken from the franchisee perspective."
 
:Laughing-rolf: ...bloated!  BLOATED!  That bloody clown has been bloating those Americans for years!

 

 

:D

 

b9fca6d447c173c186972f60efa8d1e1.jpg


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#4 status - Guest

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Posted 17 October 2015 - 01:04 PM

Their direction seems to be moving towards a more 'vender machine' based structure.  Less employees causing trouble and creating more costs.  The people factor is slowly being removed to make it easier to stuff the consumer in the face with big macs and chicken nuggets.


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Posted 17 October 2015 - 01:32 PM

The clown of satire. Selling artificial food is the death. Is it possible to use benign and informative comedy to describe this horrible clown?  
 
 

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Posted 17 October 2015 - 02:19 PM

They're too expensive. I can't afford McDonalds even with the occasional coupons they dole out. They should lower their prices.


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#7 status - Guest

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Posted 17 October 2015 - 02:32 PM

McDonalds caters to kids.  All that glam and color is meant to dazzle their eyes to nag their parents into eating there.  Happy mealy mouthed meals be damned.  The clown is greedy!


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#8 status - Boris

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Posted 17 October 2015 - 02:59 PM

They're too expensive. I can't afford McDonalds even with the occasional coupons they dole out. They should lower their prices.

 

you want lower price and raise wage?  

 

:Laughing-rolf:


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Posted 17 October 2015 - 03:13 PM


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Posted 17 October 2015 - 03:32 PM

 

:funny-chicken-smiley-emoticon:
 
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:smallclown:
 

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