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The REAL Stories Behind Disney Movies


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#11 status - Guest

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Posted 30 September 2017 - 10:31 AM

It's perfectly reasonable and logical for an entertainment company to branch out into other avenues of revenue. 

 

Yeah? At what cost?
 
In order to be 'reasonable' in this world one has to throw out morality. The problem lies within the overall image Disney has created for itself. When Walt ruled the roost a strict modicum of family entertainment was its bread and butter. Of course there were stories of dubious designs. Anything untoward was swept under the table. As is with any company of renown. 
 
Think about all those ready made customers being groomed for future product management. Doing so by subtly advertising 'adult' media into the family fun provided to the youngsters. By the time they get older they'll be primed and ready to buy the latest innovations in adult entertainment.

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#12 status - Rudyard

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Posted 30 September 2017 - 12:40 PM

Disney and Playboy: Branding Tycoons
 
Playboy and Disney provide products that people can build a connection with – and a strong connection at that. Loyal brand followers provide one of the best forms of marketing. They tell their friends, their family, their coworkers, the person they just met at the theater, or at the newsstand. They build bonds with other loyalists, follow the brand, and purchase the merchandise. How have these companies remained on the forefront of branding for all these years? By keeping their brands fresh and relevant. Mickey has gone through countless makeovers in the past 86 years of his existence to keep his look fresh and talked about. Playboy is always ahead on the “best looking women” of the year and making appearances at the most swanky events. The two brands are pervasive and have become part of our culture. They have conquered the media, utilized word-of-mouth marketing, and built loyalists across multiple demographics. So as strange as it may be to place Disney and Playboy in the same sentence, there are key branding lessons to be learned from each company.
 
 
You might not think the two should share the same sentence, but they have a lot in common.
 
They both began with virtually no money and built valuable, powerful, iconic brands with little investment in actual brand-building and virtually no brand/image advertising. Both Disney and Hefner grew their brands on the back of direct marketing and sales activity, on free advertising via media partnerships and publicity, and through leverage of the media.
 
Other shared strategies include: 
 
Creating a world of their own - Happiest place on earth and the playboy mansion.
Standing for and promoting a philosophy 
Personality-driven brand. 
Place - Fantasyland and the Playboy Mansion
Product as promotion - Mickey Mouse and the Playboy Bunny
Media. TV, magazines, etc.
 
Consider how these two men launched and built their brands. They never spent or had to spend on dopey image advertising. Their brands were built by their own media products and businesses, by profitable advertising selling their products, by stealth advertising imbedded in TV programming they were paid to produce and provide or paid licensing fees for, and by an untold variety of merchandise proliferating in the marketplace, for which they were also paid licensing fees. 
 
 
Disney and Playboy share more than that infamous Mouseketeer, Britney? It comes in the form of 'digital newsstands,' and the company is Zinio.
 
Who knew Disney and Playboy had something in common besides Britney Spears?
 
Within the past month these purveyors of nice and naughty, respectively, both signed big deals with digital publishing firm Zinio to use its technology as an alternative and a complement to conventional print publishing.
 
Though Mickey's overseers and Hugh Heffner with his "bunnies" have different clientele, both have been making a big push to repurpose traditional print assets into digital vehicles to expand distribution, provide environmentally friendly content and entice a new generation of customers with a broader array of content options.
 
 
 

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#13 Ghostly Machines

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Posted 02 October 2017 - 10:33 AM

 

Yeah? At what cost?
 
In order to be 'reasonable' in this world one has to throw out morality. The problem lies within the overall image Disney has created for itself. When Walt ruled the roost a strict modicum of family entertainment was its bread and butter. Of course there were stories of dubious designs. Anything untoward was swept under the table. As is with any company of renown. 
 
Think about all those ready made customers being groomed for future product management. Doing so by subtly advertising 'adult' media into the family fun provided to the youngsters. By the time they get older they'll be primed and ready to buy the latest innovations in adult entertainment.

 

 

Disney started changing the moral structure inside their animated movies in the 1980s. Gearing it more towards adults. The stories are themed to include different moral values. Introducing controversial themes in an attempt to start normalizing Taboo values that conflict with the previous ones taught.. What was taboo before has now become acceptable...with the help of mass media.


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#14 Feathers

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Posted 04 October 2017 - 12:59 PM

Good old Disney Entertainment!

 

Nothing better...

 

Right?

 

:funny-chicken-smiley-emoticon:

Disney's Underground Secrets

 

http://forum.chicken...ground-secrets/


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