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The Power of Spin

scared of what

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#21 Wicked Which

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Posted 21 March 2018 - 06:17 PM

sunset-boulevard2-112115.gif

 

 

 

 

 

 

 

NegativeRepulsiveBobolink-size_restricte

 

 

 

 

 

:devil:


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#22 status - CS

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Posted 22 March 2018 - 12:49 PM

The power of  performance and special effects! 

 

Gives it a sense of realism...

 

Gotta keep all the wheels greased and all the nuts and bolts tight.

 

Chaplin_Modern_Times_Factory_Scene_HD_72

 

http://forum.chicken...on-of-the-past/


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#23 status - Wylie Kenichi

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Posted 29 May 2018 - 01:32 PM

Influences in Psychological Advertising

Cognitive Dissonance

This one works well. Cigarettes are a testament to using it as an advertising trick. We all want to be consistent in are attitudes. We tend to get uneasy when detrimental information is negative or contrary to an active behavior. Such as smoking. Seeing an anti smoking ad triggers an internal argument. Making it possible to rationalize an internal argument. This also works when buying something expensive: A car, house, a large contract or business decision. Advertisers love to use rhetoric that will justify the product in these instances.

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My oh my. Things have changed. Makes one wonder what bullshit the doctors are pushing today...

Cognitive load

How much mental effort do you use when purchasing anything. It's a good idea to never buy anything when you're stressed out or distracted by other problems. Cognitive load involves working your memory. Being able to call up pertinent facts about a product or what you know to evaluate brand information. If you're stressed you're more apt to process things in a shallow way. Falling back on a quick emotional decision or another short cut (heuristics) which involve little effort. Lesson: Stay calm and at ease when purchasing any product or idea. Especially ones that are expensive.

clt.jpg

Priming

A real favorite. Using stimuli to affect positive or negative emotions then exposing the viewer to another more neutral stimulus. Such as a product to ease the pain like aspirin for a headache. Preferences for the resolution a product provides always leaves a lasting impact on the buyer. Therefore, a loyalty to the product is high.

priming-soap.png

Hedonic treadmill

Ever get that short sharp shock of happiness when you get what you want? That big high when you succeed or buy something you've been saving for? Those huge bursts of short-lived joy and then...ya need another hit of dopamine! It just isn't enough to maintain a steady pace... :) Nothing really changes. The cat always comes back for more.

on-a-treadmill.gif

Halo Effect

How often do we judge books by their covers? We do it all the time. Put a famous face on the book and you'll sell more of them. Dr. Oz is great for selling just about any healthy product. A beautiful appearance is big plus. If the superficial traits look great, later perceptions with other traits will have a larger impact.
 

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Social learning

Doing what others do. Authority Figures have great power to influence desirable behavior in others. Operant conditioning is the norm here. Depends on the authority though doesn't it. What is a decent authority that exemplifies social values? Don't forget to put on that halo and use a little priming to help with this one. Consumerism is the main value here.



Elaboration Likelihood Model

Thoughtful consideration when constructing arguments is the main focus in central persuasion techniques. A contrasting model is Peripheral persuasion; Listeners are more apt to agree with a message or idea using bias cues and other emotions to strengthen an argument. The Halo Effect works in this too. Using an accredited or famous personality to sell a product brings out peripheral persuasion techniques to the max. People tend to believe in people they like.

Santa_Lucky.jpg

Framing Effect

Context is important. Changing the point of reference to something positive achieves this. For example: describing beef as 75 percent lean instead of 25 percent fat is much better. Not the same is it. Context, context, context...

More on modulations in language here:

http://forum.chicken...eading/?p=13386

Heuristics

Little mental short-cuts. Makes it easy to decide on something more familiar. A brand name for example. A simple shape or color is another. Audio cues and references to smell work too.

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#24 Jesse Jimmie

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Posted 30 May 2018 - 07:16 AM

Does this mean offensive advertising is off the table? 

 

:chuckle:


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To Cluck or not to Cluck, that is the question...


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Posted 21 February 2019 - 01:50 AM

:bumpsmall:


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#26 status - Nobody

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Posted 04 May 2019 - 12:21 PM

nobody.jpg

 

One of its greatest champions was a Manhattan-based businessman, who rose to national prominence by virtue of his mastery of media and his knack for salesmanship: Bruce Barton. As a boy, Barton later recalled, he’d been unsettled by his Sunday school lessons, which offered brave, manly heroes like David and Daniel:

    But Jesus! Jesus was the “lamb of God.” The little boy did not know what that meant, but it sounded like Mary’s little lamb. Something for girls—sissified. Jesus was also “meek and lowly,” a “man of sorrows and acquainted with grief.” He went around for three years telling people not to do things.

Years later, after Barton built a successful career as a pioneer of the advertising industry, selling Americans things they’d never known they needed—he’s the second B in BBDO—he thought again about that contrast:

    He said to himself: “Only strong magnetic men inspire great enthusiasm and build great organizations. Yet Jesus built the greatest organization of all. It is extraordinary.”

So he reopened the Gospels, and confessed himself startled by what he found. (Barton’s readers might be equally startled.)

    A physical weakling! Where did they get that idea? Jesus pushed a plane and swung an adze; he was a successful carpenter. He slept outdoors and spent his days walking around his favorite lake. His muscles were so strong that when he drove the money-changers out, nobody dared to oppose him!

    A kill-joy! He was the most popular dinner guest in Jerusalem! The criticism which proper people made was that he spent too much time with publicans and sinners (very good fellows, on the whole, the man thought) and enjoyed society too much. They called him a “wine bibber and a gluttonous man.”

    A failure! He picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world.

    When the man had finished his reading he exclaimed, “This is a man nobody knows!”

    “Some day,” said he, “someone will write a book about Jesus. Every businessman will read it and send it to his partners and his salesmen. For it will tell the story of the founder of modern business.”

Barton wrote that book. The Man Nobody Knows became an instant bestseller, moving a quarter-million copies by 1926. It was, like The Art of the Deal, an inspirational success manual. And it’s hard to miss the echoes in the language the two authors employed, or in the ideals they chose to exalt.

https://www.theatlan...y-knows/486251/

 

 

Link to complete book:

 

https://archive.org/....179576/page/n9

 


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#27 status - Guest

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Posted 16 July 2019 - 05:40 AM

Does this mean offensive advertising is off the table?

 

 

:Laughing-rolf: :Laughing-rolf: :Laughing-rolf: :Laughing-rolf: :Laughing-rolf:

 

 

That's the best kind!

 

:chicken:


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#28 status - Guest

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Posted 06 August 2019 - 11:17 AM

You might want to check into this guy...

 

He's an advertising psychologist and he postulates that we associate things from our first impressions when people are children. Take for instance the coffee commercials one sees today. They all appeal to our sense of smell and taste. This man was responsible for this form of advertising.

 

What was your first impression of coffee when you were a child? 

 

It's smell...

 


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#29 status - Guest

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Posted 07 August 2019 - 10:07 PM

This is how advertisers get the younger generation to do their own advertising for them. For free!

 

#FRONTLINE #SocialMedia #FullFilm

Generation Like (full film) | FRONTLINE


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