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The Power of Spin

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#21 Wicked Which

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Posted 21 March 2018 - 06:17 PM

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NegativeRepulsiveBobolink-size_restricte

 

 

 

 

 

:devil:


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#22 status - CS

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Posted 22 March 2018 - 12:49 PM

The power of  performance and special effects! 

 

Gives it a sense of realism...

 

Gotta keep all the wheels greased and all the nuts and bolts tight.

 

Chaplin_Modern_Times_Factory_Scene_HD_72

 

http://forum.chicken...on-of-the-past/


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#23 status - Wylie Kenichi

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Posted 29 May 2018 - 01:32 PM

Influences in Psychological Advertising

Cognitive Dissonance

This one works well. Cigarettes are a testament to using it as an advertising trick. We all want to be consistent in are attitudes. We tend to get uneasy when detrimental information is negative or contrary to an active behavior. Such as smoking. Seeing an anti smoking ad triggers an internal argument. Making it possible to rationalize an internal argument. This also works when buying something expensive: A car, house, a large contract or business decision. Advertisers love to use rhetoric that will justify the product in these instances.

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My oh my. Things have changed. Makes one wonder what bullshit the doctors are pushing today...

Cognitive load

How much mental effort do you use when purchasing anything. It's a good idea to never buy anything when you're stressed out or distracted by other problems. Cognitive load involves working your memory. Being able to call up pertinent facts about a product or what you know to evaluate brand information. If you're stressed you're more apt to process things in a shallow way. Falling back on a quick emotional decision or another short cut (heuristics) which involve little effort. Lesson: Stay calm and at ease when purchasing any product or idea. Especially ones that are expensive.

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Priming

A real favorite. Using stimuli to affect positive or negative emotions then exposing the viewer to another more neutral stimulus. Such as a product to ease the pain like aspirin for a headache. Preferences for the resolution a product provides always leaves a lasting impact on the buyer. Therefore, a loyalty to the product is high.

priming-soap.png

Hedonic treadmill

Ever get that short sharp shock of happiness when you get what you want? That big high when you succeed or buy something you've been saving for? Those huge bursts of short-lived joy and then...ya need another hit of dopamine! It just isn't enough to maintain a steady pace... :) Nothing really changes. The cat always comes back for more.

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Halo Effect

How often do we judge books by their covers? We do it all the time. Put a famous face on the book and you'll sell more of them. Dr. Oz is great for selling just about any healthy product. A beautiful appearance is big plus. If the superficial traits look great, later perceptions with other traits will have a larger impact.
 

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Social learning

Doing what others do. Authority Figures have great power to influence desirable behavior in others. Operant conditioning is the norm here. Depends on the authority though doesn't it. What is a decent authority that exemplifies social values? Don't forget to put on that halo and use a little priming to help with this one. Consumerism is the main value here.



Elaboration Likelihood Model

Thoughtful consideration when constructing arguments is the main focus in central persuasion techniques. A contrasting model is Peripheral persuasion; Listeners are more apt to agree with a message or idea using bias cues and other emotions to strengthen an argument. The Halo Effect works in this too. Using an accredited or famous personality to sell a product brings out peripheral persuasion techniques to the max. People tend to believe in people they like.

Santa_Lucky.jpg

Framing Effect

Context is important. Changing the point of reference to something positive achieves this. For example: describing beef as 75 percent lean instead of 25 percent fat is much better. Not the same is it. Context, context, context...

More on modulations in language here:

http://forum.chicken...eading/?p=13386

Heuristics

Little mental short-cuts. Makes it easy to decide on something more familiar. A brand name for example. A simple shape or color is another. Audio cues and references to smell work too.

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#24 Jesse Jimmie

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Posted 30 May 2018 - 07:16 AM

Does this mean offensive advertising is off the table? 

 

:chuckle:


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To Cluck or not to Cluck, that is the question...




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