Let's snake a manwich
Product placement is a big part of the Telephone video. But can you believe that Miracle Whip would actually pay money to have their product featured in a video in which food poisoning plays a prominent part of the plot? Yeah, they did.
Another sequence, in which Gaga poisons a whole diner full of patrons, is interspersed with footage of the singer making sandwiches with Wonder Bread and Miracle Whip. Mr. Carter said Gaga wanted to juxtapose the poison sequence with all-American brands, and suggested Wonder Bread for an unpaid placement. Miracle Whip, meanwhile, made a paid appearance to appear in the clip. A Miracle Whip spokeswoman confirmed the brand's paid integration, but didn't comment further. The product shots feature new Miracle Whip packaging, and seem the latest in a series of Gen-Y outreach maneuvers, including a new campaign promising "we will not tone it down."
But what really got me is there new logo. It combines the M and the W in a rather unusual way. It's very "organic". It kind of looks like... a snake!
Meanwhile here are some marketing slogans from Miracle Whip's Facebook page.
Miracle Whip is all about adding spice – whether it be to your life or sandwich. Never boring. Never bland. Never blending in. Always on. Always spreading unique flavor. Always ready to bring the zing!
We are Miracle Whip. And we will not tone it down.
"Bring the zing"? "We will not tone it down"? Makes you wonder... what kind of whip they are talking about?
My friend LVB over at Vigilant Citizen pointed out the cognitive dissonance contained in the name Miracle Whip. Miracle is good, whip is bad. It creates a kind of tension in the mind that effectively imprints it deeper in the subconscious as the mind struggles to resolve the conflict between these two opposing terms.
Notice the same thing at work in Lady Gaga's name. Lady is sophisticated, gaga is infantile. Again this creates dissonance in the mind. A kind of clashing of two polar opposites which the mind wrestles with.
But it's not as if these are new tricks to the entertainment industry.
Why bother coming up with new tricks when the old ones work every time?
More on cog-diss
Replying to Redefining Food Porn
Posted 25 July 2018 - 10:26 AM
Let's snake a manwich
Posted 23 July 2018 - 10:31 AM
Actually, I like using products that look as real as possible. The usual tricks are just close cropping and fancy eye candy. Facefeeders & gigglers usually require less text and more flash. Keep it simple, keep it clean, keep it safe...
Crop it like it's hawt!
Posted 18 July 2018 - 07:48 PM
Posted 18 July 2018 - 04:30 PM
Trolls are always hungry...
Posted 18 July 2018 - 04:21 PM
Posted 18 July 2018 - 04:12 PM
Posted 18 July 2018 - 03:50 PM
You can use the same tools and more with ideas too! Twitter makes sure your texting 'fits' a certain parameter. How many symbols or less?
Just right for copy write.
Speaking of certain parameters. How about the new readability and spell checking filters out there? Keywords and search term phrases are one thing, but this is something altogether different. It seems search engine providers want a uniform reading and writing parameter. It is said that it makes it easier for these large engines to sort through search preferences. What those preferences may be? IDK. It seems to provide less encouragement for abstract thinking...write in this form of 'read ability' and get a higher rating in the search engines...also, graphic size parameters do apply...
Posted 18 July 2018 - 03:35 PM
Posted 18 July 2018 - 03:30 PM
Posted 16 July 2018 - 09:07 PM