Jump to content
Posted 20 August 2019 - 01:46 PM
Posted 20 August 2019 - 01:29 PM
Can you Smell the Force?!
Posted 20 August 2019 - 01:27 PM
Are you sure what you smell is real?
We are being inundated with fake chemical scents designed to get us to buy!
The Hard Rock Café Hotel in Orlando pumps out artificial scents of sugar cookies and waffle cones that act as “aroma billboards” to draw people to their ice cream shop in the basement (increasing sales by 45%). The marketing company ScentAndrea attached chocolate artificially-scented strips to some vending machines in California, tripling Hershey’s sales. The Hershey’s store in Times Square uses artificial scent machines that blow the scent of chocolate into their store. Disney reportedly applies an artificial “grilled scent” to their frozen burgers to make them smell fresh, along with strategically placed scent machines in the bushes that disperse scents of cotton candy, popcorn, or caramel apples. According to the Scent Marketing Institute, when the smell of fresh baked bread was pumped into a grocery store, sales in the bakery department tripled. A grocery chain in New York (Net Cost) admittedly places scent machines that release scents of chocolate and baking bread to make customers hungry, and sales jumped.
Posted 02 August 2019 - 08:38 PM
Posted 31 July 2019 - 12:57 PM
Don't forget the symbols...
Whether you're a designer, a filmmaker or a writer, all communicators must resort to symbolism to communicate a message. To help you create meaningful content that triggers the right associations in your audience, here are 40 symbols all storytellers should be familiar with.
Read more at https://visme.co/blo...JtMD6gUqbXmz.99
Posted 15 July 2019 - 08:03 AM
This is a great ad campaign...
"What would you do for a Klondike bar?
And then simple images of actors dancing like ridiculous monkey puppets for Pavlov and his dogs.
Don't forget the catchy melody for the jingle line.
Ear worms go far...
These little details do matter.
Posted 15 June 2019 - 05:13 PM
What Are Examples of Psychographics?
Psychographic segmentation can be defined using the following factors:
Subconscious and conscious beliefs
They are behavioral segmentation factors that explain more about who your audience is, what they need, what they want, and how your brand can best connect with them.
This market segmentation information is powerful because it allows you to get to know the emotional and personal side of your customer. You can understand why your audience acts the way they do, which enables you to predict how they may respond to your brand.
Posted 14 June 2019 - 05:46 PM
PIZZA PIZZA! You should always order the bigger pizza. While an 8" pizza is roughly 50 square inches, a 16" pizza is 200 square inches, which is 4 times bigger but most pizza places charge by radius and don't consider the overall area of the pizza. An NPR study found that one 20" pizza is actually bigger than two 14" pizzas, but is also, on average, $9.00 cheaper. PIZZA PIZZA! You should always order the bigger pizza. While an 8" pizza is roughly 50 square inches, a 16" pizza is 200 square inches, which is 4 times bigger but most pizza places charge by radius and don't consider the overall area of the pizza. An NPR study found that one 20" pizza is actually bigger than two 14" pizzas, but is also, on average, $9.00 cheaper.
A restaurant’s menu is more than just a random list of dishes. It has likely been strategically tailored at the hands of a menu engineer or consultant to ensure it's on-brand, easy to read, and most importantly, profitable. Here are a few ways restaurants use their menus to influence what you’re having for dinner.
1. THEY LIMIT YOUR OPTIONS.
2. THEY ADD PHOTOS.
3. THEY MANIPULATE PRICES.
4. THEY USE EXPENSIVE DECOYS.
5. THEY PLAY WITH YOUR EYES.
6. THEY UTILIZE COLORS.
7. THEY USE FANCY LANGUAGE.
8. THEY MAKE YOU FEEL NOSTALGIC.
Posted 24 May 2019 - 06:29 PM
Posted 20 April 2019 - 02:12 PM
What's behind curtain number one?